Marketplace Integration Platform for Orders, Inventory, Products and Fulfilment.
Instant connectivity to the world's leading marketplaces and e-commerce platforms. You focus on the business — Xtend automates the process.
In production for Concept One Accessories · Walter Baker · Ground Up · Black Opal · Fashion Fair · FUL
Instant connectivity — platforms, marketplaces, retail drop-ship & ERPs
Your customers shop everywhere.
Your channels should behave like one.
Marketplaces, storefronts, social commerce — every new channel you add multiplies the listings to maintain, the stock to reconcile and the orders to key in. Multichannel selling shouldn't mean juggling disconnected dashboards, overselling stock you don't have, or drowning in manual order entry.
Xtend connects every channel to one catalogue, one pool of inventory and one order flow — integrated with the ERP of your choice.
Today's shopper might find you on Amazon in the morning, Macy's at lunch and TikTok Shop at night. Xtend keeps your brand present — and consistent — on every shelf they browse, with listings, stock and orders in step across thousands of SKUs.
List. Fullfill. Sync. Decide.
Four jobs, fully automated.
Automated product listing
Schedule and synchronise your product listings across every marketplace — set it once, publish everywhere.
On-time order fulfilment
Orders sync straight into your ERP and warehouse, so you always stay ahead on deliveries.
Seamless inventory sync
Rule-based inventory thresholds let you customise exactly how much stock each channel sees.
In-depth analytics
A single source of truth for your e-commerce reporting — effective decisions with powerful dashboards.
From onboarding to insight.
One connected loop — every step automated by Xtend.
- 01
Onboard & connect
Connect your storefronts, marketplaces and ERP, and map your catalogue once.
- 02
List everywhere
Schedule and publish product listings across every channel — set it once, publish everywhere.
- 03
Orders flow in
Orders are pulled automatically from every channel straight into your ERP and warehouse.
- 04
Fulfil & track
Ship from your warehouse — tracking and shipping status sync back to each channel automatically.
- 05
Inventory updates
Every sale adjusts stock across all channels instantly, governed by your threshold rules.
- 06
Report & decide
Dashboards consolidate every channel into a single source of truth for decisions.
Built for the commerce problems that get complicated at scale.
Practical integration patterns across marketplaces, ERP, inventory and fulfilment.
Marketplace to ERP integration
Connect marketplace orders, products, inventory and shipment updates to the ERP that runs your back office. Xtend keeps channel activity synchronized so teams can manage commerce operations without re-entering data across systems.
- ✓ Product and catalogue synchronization
- ✓ Order synchronization into ERP
- ✓ Inventory updates across channels
- ✓ Shipment and tracking status synchronization
Multi-marketplace operations
Run multiple marketplace programs from one operational layer. Xtend supports different channel requirements while keeping catalogue, inventory, order and fulfilment processes coordinated across the commerce estate.
- ✓ Amazon Vendor and Seller workflows
- ✓ Walmart marketplace and drop-ship flows
- ✓ Mirakl-powered enterprise marketplaces
- ✓ Centralized monitoring and exception handling
Omnichannel inventory synchronization
Maintain one view of available stock while controlling how much inventory each marketplace can see. Rule-based thresholds help reduce overselling and keep stock availability aligned across channels.
- ✓ Centralized inventory visibility
- ✓ Channel-specific stock thresholds
- ✓ Automatic stock updates after sales
- ✓ Consistent availability across marketplaces
Order and fulfilment orchestration
Move orders from marketplaces into your warehouse, 3PL or shipping platform and return shipment status automatically. Xtend connects the operational steps so fulfilment teams spend less time moving information between systems.
- ✓ Automated order routing
- ✓ 3PL and shipping-platform connectivity
- ✓ Tracking updates back to marketplaces
- ✓ Reduced manual order handling
Vendor or seller — we run both.
1P, 3P, FBA, FBM, DSV, Mirakl — fluent in all of them.
Amazon Vendor Central
First-party vendor operations — purchase orders, shipments, invoices and chargebacks handled end to end.
Amazon Seller Central
Marketplace selling both ways — FBA inbound and inventory placement, or FBM from your own warehouse with tracking synced back.
Walmart.com
Walmart marketplace and drop-ship vendor flows — listings, inventory feeds, orders and shipping updates.
Mirakl platforms
One integration for any Mirakl-powered marketplace — onboard new enterprise channels in days, not months.
Connected to the way you ship.
Shipping software, 3PLs or your own warehouse.
Orders route automatically to your shipping software, 3PL or warehouse — and tracking numbers flow back to every channel the moment labels are created, so customers and marketplaces are never left guessing.
Connected without losing control.
Secure integrations, controlled access and operational visibility across your commerce stack.
Access control
Control who can access commerce operations and which activities each role can perform.
Secure integrations
Keep marketplace, ERP and fulfilment connections governed through controlled integration points.
Operational visibility
Monitor synchronisation and workflow activity so exceptions can be identified and managed quickly.
Governance
Maintain consistent processes across channels while keeping business operations under central control.
Sell on the go — B2B and B2C.
The same catalogue, inventory and orders, in your pocket.
Sales app for your reps & wholesale buyers
Put the full catalogue in the field — linesheets, price lists and bulk order capture on the go, synced to the same live inventory.
Shopping app for your customers
A branded storefront experience for end customers — products, stock and orders flowing through the same single source of truth.
Proven with global consumer brands.
Fashion, beauty and consumer goods — selling on Xtend every day.
Concept One Accessories Accessories & headwear One of North America’s leading accessories companies — licensed headwear, bags and cold-weather gear for global brands.
View case study →New York contemporary fashion label known for its leather jackets and modern womenswear.
Ground Up International Footwear The footwear company behind character- and entertainment-licensed shoes at major retailers.
Black Opal Beauty & cosmetics Iconic beauty brand creating skincare and cosmetics for melanin-rich skin, sold worldwide.
View case study →
Fashion Fair Beauty & cosmetics The legendary prestige beauty house for women of color, relaunched for a new generation.
View case study →
FUL Luggage & travel gear Bold luggage and travel-gear brand selling across marketplaces worldwide.
Built to scale commerce without scaling complexity.
Proven results from brands running multichannel operations on Xtend.
Marketplace channels
Concept One Accessories scaled from two marketplace channels to more than 30.
Orders processed daily
High-volume marketplace operations running through one centralized commerce platform.
Scale your channels, not your headcount.
Keep up with demand and grow your e-commerce operations without growing the team.
- ✓ One-point solution for all your channels
- ✓ Fully automated e-commerce inventory and shipping
- ✓ Notifications on shipping status
- ✓ Customised stock-availability display per marketplace
- ✓ No repetitive tasks, no manual re-entry
- ✓ Save time and reduce human workload
- ✓ Fewer errors across every channel
- ✓ Powerful dashboards out of the box
Everything you need to know about Xtend.
Answers to common questions about integrations, inventory, marketplaces, fulfilment and support.
Explore detailed answers and learn how Xtend connects your commerce channels, ERP and fulfilment operations.
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