← All case studies Automotive Dealership Group · India

A fragmented landscape of standalone ASP.NET apps, re-platformed into a single enterprise ecosystem — shared identity, microservices and micro-frontends across every dealership function.

12 months Ideation to market
6 business apps Live in production
Same-cycle payouts Measurable outcome
The challenge

Trichur Santhanam & Sons is one of South India's leading automotive dealership groups, operating across vehicle sales, after-sales service, dealer operations, contractor management, incentive administration and customer engagement.

Over the years, business applications had been built independently on classic ASP.NET. Each served its purpose, but together they had hardened into isolated technology silos — duplicated data, disconnected user experiences and fragmented processes. Every application carried its own database, authentication, business rules, reporting and administration, and that sprawl created real friction:

  • Fragmented experience — separate credentials and interfaces for every system.
  • Duplicate data & logic — the same information maintained in many places, eroding accuracy.
  • Limited visibility — no consolidated view of sales, service, dealer performance or incentives.
  • Manual reporting — critical reports needed heavy data consolidation by hand.
  • Delayed incentives — calculations spanned multiple systems, pushing payouts into the following month.
  • Limited scalability — adding capabilities or integrations grew steadily harder.
What we did

Tibura opened with a comprehensive discovery and modernization assessment — mapping not just the technology, but the business processes behind it: the application landscape and its integration dependencies, the sales, service, incentive, dealer and contractor workflows, and the data flows driving reporting.

The findings pointed to one conclusion: rather than rebuild each application in isolation, establish a reusable enterprise foundation. We proposed a platform-first modernization strategy — a shared foundation every present and future application could build on:

  • A unified enterprise platform with centralized identity and security
  • Microservices and micro-frontend architecture
  • Enterprise data consolidation and real-time visibility
  • Open integration standards and shared administration services
What we built

Platform foundation

Centralized Identity & Access Management

The security backbone — one centralized platform replacing fragmented, per-application authentication.

  • Single Sign-On (SSO)
  • Unified user management
  • Role-based access control
  • Security-group administration
  • Permission-based authorization & access scoping
  • Audit logging & application governance
Simplified administrationStronger security controlsConsistent access managementLower operational overhead

Organizational hierarchy framework

A configurable hierarchy model for enterprise-scale governance and controlled data visibility.

  • Company, branch & department hierarchy
  • Business-unit structures
  • Data access scoping
  • Role inheritance models
Better governanceControlled data visibilityImproved complianceRoom to grow

Micro-frontend architecture

Each business application can evolve and deploy independently while presenting one unified experience.

Independent deploymentsFaster release cyclesImproved scalabilityReduced dependenciesGreater development agility

Microservices platform

The legacy monolithic environment, re-architected into modern, independently deployable services (core services listed under “Under the hood”).

ScalabilityFault isolationFaster enhancementsImproved maintainabilityFuture readiness

Open API & integration framework

A standards-based framework so future integrations are fast, governed and secure.

  • REST APIs on OpenAPI standards
  • Integration governance
  • Secure authentication
  • API lifecycle management
Faster integrationsLess development effortBetter interoperability

Enterprise messaging framework

Centralized, event-driven messaging coordinating communication across applications and processes.

  • Topic-based messaging
  • Event-driven communication
  • Workflow notifications & operational alerts
  • Business event publishing
Better process coordinationLess manual interventionImproved responsiveness

Business applications

Sales CRM platform

Comprehensive sales management for dealership operations.

  • Lead management
  • Opportunity & pipeline tracking
  • Vehicle booking management
  • Sales dashboards & management reporting

Outcome Real-time visibility into sales performance and operational activity.

Service CRM platform

A complete after-sales service management platform.

  • Service scheduling
  • Job-card management
  • Vehicle service tracking
  • Customer communication
  • Service performance monitoring

Outcome Improved service-workflow visibility and operational efficiency.

Incentive management platform

One of the most impactful initiatives — automated, rule-driven incentive processing.

  • Automated calculations
  • Configurable incentive rules
  • Approval workflows & audit trails
  • Performance dashboards

Outcome Cut calculation delays and enabled incentive releases within the same operational cycle.

Dealer management system

A centralized platform for dealer operations and performance visibility.

  • Dealer administration
  • Performance tracking
  • Operational reporting
  • Business analytics

Outcome Improved visibility and governance across dealer operations.

Contractor management system

Structured contractor administration and workflow management.

  • Contractor registration
  • Workflow management
  • Performance tracking
  • Reporting & analytics

Outcome Improved contractor governance and operational control.

Customer feedback platform

Centralized feedback management across sales and after-sales.

  • Sales feedback collection
  • After-sales surveys
  • Customer satisfaction tracking
  • Management dashboards & response analytics

Outcome Clearer visibility into customer experience and service quality.

Data & reporting

Enterprise data consolidation platform

A custom Extract → Consolidate → Transform → Load framework that synchronizes data across domains into a reliable enterprise reporting foundation.

Improved data accuracyCentralized reportingFaster analyticsBetter management visibility
Under the hood

Architecture

MicroservicesMicro-frontend architectureEvent-driven messaging

Core services

IdentitySecurityDealerSalesService CRMIncentiveContractorNotificationFeedbackIntegration

Integration & APIs

REST APIsOpenAPI standardsAPI lifecycle managementSecure authentication

Data consolidation

Extract → Consolidate → Transform → Load
Results
  • Consolidated multiple legacy applications into a single enterprise ecosystem.
  • Replaced fragmented authentication with centralized Single Sign-On.
  • Established enterprise-grade Identity & Access Management.
  • Re-architected the estate into microservices with a unified micro-frontend experience.
  • Created OpenAPI-based integration standards for faster future integrations.
  • Centralized data consolidation for accurate, real-time reporting.
  • Accelerated incentive processing into the same operational cycle.
  • Enhanced sales, service, dealer and customer-feedback visibility.
  • Established a scalable foundation for future digital initiatives.

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