What started as a Shopify–ERP integration grew into a multi-brand omnichannel commerce backbone on Tibura Xtend — connecting Shopify, Amazon FBM and Walmart to ERP and fulfillment, and powering the digital revival of iconic beauty brand Fashion Fair.

Black Opal Cosmetics partnered with Tibura to streamline and scale its digital commerce. The engagement began simply: integrate the company's Shopify storefront with its ERP to better synchronize products, inventory, orders and fulfillment.

As the digital strategy expanded, so did the complexity. New channels — Amazon FBM and Walmart Marketplace — plus the commerce operations behind Fashion Fair meant the organization had to support Shopify, Amazon FBM, Walmart, Fashion Fair eCommerce, ERP synchronization, inventory, order processing and shipment visibility all at once. Every new channel made inventory accuracy, order visibility and fulfillment efficiency harder to maintain. The business needed a centralized platform to support continued growth while simplifying operations.

Tibura worked closely with business and operational stakeholders to understand the complete commerce lifecycle. The objective was not simply to connect systems — it was to establish a scalable commerce-integration framework supporting brand expansion, marketplace growth, inventory accuracy, order visibility, fulfillment automation and operational scalability.

Tibura Xtend was deployed as the central integration platform, connecting every commerce system — storefronts, marketplaces, ERP, inventory and fulfillment — through one unified operational model.